Nothing Rock Shop

This was a most bizarre rock shop visit ever.
I was confused by this article here.
It is 2006 and people are gathering near the city of Nothing rock shop to have a rockhounding trip:

I didn’t do more investigation and just drove 100k one way to find out that there is really NOTHING.
There is absolutely nothing, no rock shop, no Nothing, just nihil, none, zero. So I drove there to take a picture of nothing left in Nothing, not a thing more.

This is a location of non-existing, empty Nothing, don’t be fooled:

View Larger Map