LITE 96 is Calgary’s heritage adult contemporary radio station playing the very best of the hits you want to hear. LITE 96 has a listening audience comprised of affluent Calgarians with tremendous purchasing power. The campaign will start on Monday November 22nd and run till Sunday November 27th – the last day of the Show. According to Canadian radio market ranking provided by BBM, radio Lite 96 is at the very top in the list of Calgary’s most popular stations. Lite 96 broadcasts at 95.9 MHz FM with a repeater at Banff on 99.3 MHz